B2B marketplace software for procurement and distribution

Who We Serve


An opportunity for large enterprises to consolidate all their products & service spends. aahaa takes single point responsibility for technology-based purchase requisition, business rules, worflow & approval engines and routing orders to suppliers.

Products DigiProcure Support

Some of the prominent category clusters include but not limited to…

1. Everyday Business Consumables
  • Stationery
  • Pre-Printed
  • Housekeeping
  • Pantry
  • Merchandise
  • Rewards
  • Uniforms
  • Corporate Gifts
2. Occasionally needed business products
  • Cartridges
  • IT
  • Electronics
  • Appliances
  • Furniture
  • Small Asserts
  • GYM Equipment
  • Plumbing/Electrical


An Intelligent Procurement Operating System

After a simple set-up, DigiProcure is ready with the catalogue of exact products you had contracted. Placing and approving orders is just as easy. Centrally you can analyze the spends with actionable dashboards and alerts to help you save money. DigiProcure seamlessly interfaces with your ERP. Digitally transform your purchases today.

  • aahaaCloud-based
  • aahaaAny Internet Device
  • aahaaIntuitive Catalogues
  • aahaaSpend Analytics
  • aahaaSpend Controls
  • aahaaNotifications

Portal for all corporate needs

Engage with your Employees, Dealers, and Agents like never before. It’s digital transformation. It’s secure. It’s configured to your internal procurement policies and approvals. It’s sheer world class experience.

Stationery & Housekeeping Portal for the entire company

Cafeteria Consumables Portal for Food & Beverages

Facility Management Products Portal for repair & Maintenance

IT & Electronics Portal for Teams

Brand Merchandise Portal for Dealers and Employees

Rewards & Recognition Portal for Employees

Business Card & ID Card Portal for Employees

Factory Consumables & PPE Portal for Plants


Live Tweets


Asokan Sattanathan

Founder & Chairman

Asokan Sattanathan, an accomplished Supply Chain leader, is the Chairman of the Board of aahaa stores. Over a distinguished 34-year career, Asokan has been in a number of business leadership roles and at the helm of Telecom, Automotive and Engineering industries. His spheres of expertise span Supply Chain, Marketing, IT and Materials, among others. He is credited with richly diverse experiences, from architecting innovative outcome-based commercial models, setting up the supply chain function for a large consumer service business with multi-billion dollar capex and opex spends to establishing a shared services organization for multiple company operating units. He has been Executive Director - Supply Chain at Bharti Airtel, Executive VP – SCM SBG at Tata AutoComp Systems and GM– Materials & IT at Eicher Motors. He was also on Airtel Management Board, on the Board of Directors of various Tata Group companies in auto component sector and member of the Group Management Council of the Eicher Group. Asokan has attended Leadership programs at the Ross School of Business, University of Michigan, USA and is an honors graduate in Mechanical Engineering. He is also a Fellow of Cost and Management Accountants of India..

Rajaraman Sundaresan

Co-founder & Chief Executive Officer

RR is currently the CEO of aahaa. His current mission is to bring about a tectonic shift in value realized by companies on their indirect product purchases. Thinking big has helped RR launch his first ventures DrikTech LLC and Turboline LLC in 8 countries - USA, Canada, Sweden, France, Switzerland, UK, Germany and India. Focus on innovation and value has helped him win cutting edge E-commerce projects from eBay, Amazon, Sears, Google Product Search, and Overstock among others at Mobius. Desire to scale-up has helped RR grow Royal Images – a Ventureast funded retail company by 400% in 16 months. Beginning as a Business Development Executive at HCL in 1994, he went on to set up and grow Cyient’s (Infotech Enterprises) Engineering Services business in the US. Three days in a week, you can catch RR into Cross-country (XC) cycling. From Normandy-France to Napa Valley, RR is a self-made sommelier of red wines. Guest-lectured MBA students on E-commerce at Department of Management Studies, IIT-Madras. RR received a Masters degree in Management from BITS-Pilani in 1994. He is married to Deepa Narayanan and has two children – Rohith and Riyaa.

Shri Harish Kannan

Co-founder & Chief Operating Officer

Co-founding aahaa, Shri serves as a Director on Board and is the Chief Operating Officer heading sales, technology and operations. He has an excellent track record in conceptualizing, building and running business operations employing right blend of web based technology, people processes and Infrastructure. Prior to aahaa, as Vice President E-commerce and Business Development at Royal Images, Shri revamped its E-commerce website, operations and scaled up the customer acquisition program to achieve 400% growth in 5 quarters. For 7 years, he lived out of a suitcase traveling across US, Europe and Middle East providing consulting services on E-commerce, winning and executing large scale projects from companies like Walmart.com, Target.com, Amazon, Google, eBay etc. You can find him running or cycling early in the morning along the Chennai coastline. Before turning 40, he wants to scale the Mt. Everest, swim the Great Barrier Reef and float on the Dead Sea. Shri is a MBA from IBS and BE (CSE) from Madras University. He is married to Soundari and has a daughter – Mahathi.

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About aahaa