Who We Are.

aahaa is single source for all indirect purchases including IT, stationery, housekeeping, facility consumables, and corporate gifts.

Our technology and delivery operations have transformed the value realised by several banks, insurance companies, corporates and manufacturers in India. A simple yet secure online ordering process. 15% or more savings through consolidation. On-time deliveries across India wherever you operate. Insights on spends and consumption.


Be always ahead in delivering impeccable value to customers on all their indirect product needs and actionable analytics, enriching experience for employees and contributing to growth of suppliers.


Shape and lead the market using customer-focused technology, integrated operations and nationwide fulfillment for all indirect product needs of our customers.


Asokan Sattanathan
Founder & Chairman

Asokan Sattanathan, an accomplished Supply Chain leader, is the Chairman of the Board of aahaa stores.

Over a distinguished 34-year career, Asokan has been in a number of business leadership roles and at the helm of multiple functions across Telecom, Automotive and Engineering industries. His spheres of expertise span Supply Chain, Marketing, IT and Materials, among others.

He is credited with richly diverse experiences, from architecting innovative outcome-based commercial models, setting up the supply chain function for a large consumer service business with multi-billion dollar capex and opex spends and establishing a shared services organization for multiple company operating units, to creating and managing world-class technical infrastructure and energy efficiency programs.

He has been Executive Director - Supply Chain at Bharti Airtel, Executive Vice President – SCM SBG at Tata AutoComp Systems and General Manager – Materials & IT at Eicher Motors. Apart from these functional roles, he was also on Airtel Management Board, on the Board of Directors of various Tata Group companies in auto component sector and member of the Group Management Council of the Eicher Group.

By early 2013, Asokan founded BETA Solutions, a boutique strategy & operations consulting firm specializing in business transformation, operational efficiency, supply chain design, spend management, contracting, outsourcing and pipeline definition.

Asokan has attended Leadership programs at the Ross School of Business, University of Michigan, USA and is an honors graduate in Mechanical Engineering. He is also a Fellow of Cost and Management Accountants of India.

Rajaraman Sundaresan
Chief Executive Officer

RR is currently the CEO of aahaa and serves on its Board of Directors. His current mission is to bring about a tectonic shift in value realized by companies on their indirect product purchases. Robust warehouse and logistics to deliver conforming products within agreed timelines. Use technology to streamline unmanaged discretionary spends by departments or branch offices, simplify ordering products, approvals, delivery, tracking, auditing, analytics and user experience.

Thinking big has helped RR launch his first ventures DrikTech LLC and Turboline LLC in 8 countries - USA, Canada, Sweden, France, Switzerland, UK, Germany and India. Focus on innovation and value has helped him win cutting edge E-commerce projects from eBay, Amazon, Sears, Google Product Search, and Overstock among others at Mobius. Desire to scale-up has helped RR grow Royal Images – a Ventureast funded retail company by 400% in 16 months. Beginning as a Business Development Executive at HCL in 1994, he went on to set up and grow Cyient’s (Infotech Enterprises) Engineering Services business in the US.

Three days in a week, you can catch RR into Cross-country (XC) cycling. His noteworthy passions include Raster graphics editing and DIY home projects. From Normandy-France to Napa Valley, RR is a self-made sommelier of red wines. Guest-lectured MBA students on E-commerce at Department of Management Studies, IIT-Madras.

RR received a Masters degree in Management from BITS-Pilani in 1994. He is married to Deepa Narayanan and has two children – Rohith and Riyaa.

Shri Harish Kannan
Chief Operating Officer

Co-founding aahaa, Shri serves as a Director on Board and is the Chief Operating Officer heading sales, technology and operations. He has an excellent track record in conceptualizing, building and running business operations employing right blend of web based technology, people processes and Infrastructure.

Prior to aahaa, as Vice President E-commerce and Business Development at Royal Images, Shri revamped its E-commerce website, operations and scaled up the customer acquisition program to achieve 400% growth in 5 quarters.

For 7 years, he lived out of a suitcase traveling across US, Europe and Middle East providing consulting services on E-commerce, winning and executing large scale projects from companies like Walmart.com, Target.com, Amazon, Google, eBay etc.

You can find him running or cycling early in the morning along the Chennai coastline. Before turning 40, he wants to scale the Mt. Everest, swim the Great Barrier Reef and float on the Dead Sea. Shri is a MBA from IBS and BE (CSE) from Madras University. He is married to Soundari and has a daughter – Mahathi.

Core Values.

These 9 core values form the DNA of aahaa. This very foundation helps us in engaging with our customers, who rank among the best run companies in the World.

Make in India Initiative.

aahaa is committed to supporting the efforts of Government of India on its ‘Make in India’ initiative. We will continue our quest for finding the best products in India for our customers. At the time of publishing this, over 85% of products sold by aahaa in the past 12 months were sourced within India. aahaa also invests in efforts to coach and inspire Indian manufacturers to meet global quality standards. For instance, in a recent sourcing exercise for 1500 custom-made notice flip-boards for a Bank, which are usually imported from China, aahaa was able to develop a supplier for the product locally in Chennai.

The Brand.

‘aahaa’ is a symbol of joy, excitement and exhilaration for customers, employees, vendors and everyone in our ecosystem. It’s our ‘vow to wow’.

Logo Story

It’s 4:33 PM, March 3, 2013. We were at Café Coffee Day.Watch what happens next…

© aahaa stores private limited - 2016